2021Q1 Reports: Publicity Director

1. Social media streamlining. New persistent Twitter account for EMNLP (@emnlpmeeting) and AACL (@aaclmeeting) are in place.

2. Survey on NLP groups and networks is on-going (March 2021).

3. Continuously extending the handbook, with input from publicity chairs. We added a draft timeline. Suggested hashtags are now in uppercase, as suggested for better screen reader support.

We encourage using consistent hashtags as below, for example

 * ACL announcements (e.g. election results): #NLProc and #ACLNLP (together)
 * ACL Conference hashtag: #ACL<year>NLP (uppercase use started in Dec 2020)
  * EACL: #EACL<year>
  * NAACL: #NAACL<year>
  * EMNLP: #EMNLP<year>
  * AACL: #AACL<year>

4. Two items are currently on hold: We aimed a launch of the blog post together with the new ACL website; this is delayed. We plan to revisit this after the spring semester. In future, we would like to organize a workshop on publicity and how to present research at ACL (currently postponed to next year, preference for on-site event).

5. Overview of Social Media presence and number of members

• Existing accounts: - Twitter (@aclmeeting, @aaclmeeting, @eaclmeeting, @naaclmeeting*, @emnlpmeeting) [* not yet in use, planned for future editions], Weibo (https://www.weibo.com/aclmeeting/) - Facebook: https://www.facebook.com/aclmeeting - Instagram: https://www.instagram.com/aclmeeting - (LinkedIn group)[1]

Current follower/member status:

• July 3, 2020: Twitter (@aclmeeting: 4,305), Facebook (332), LinkedIn members (278), Instagram (485).
• March 2, 2021: Twitter (@aclmeeting: 8,082), Facebook (438), LinkedIn members (474), Instagram (459).

Note: Instagram is only used during on-site conferences.

ACL Publicity Director report by Barbara Plank (IT University of Copenhagen, Denmark, director) and deputy Sarvnaz Karimi (CSIRO, Australia, deputy)