2024Q1 Reports: Publicity Director
1. Handbook. It is continuously updated based on changes in the social media platforms. Publicity chairs are invited contribute to it.
2. Overview of Social Media presence and number of members. We observe a steady increase in followers/members, except for Instagram (which is only used during on-site conferences and was active last time in 2019).
Existing accounts:
- Twitter: @aclmeeting, @aaclmeeting, @eaclmeeting, @naaclmeeting, @emnlpmeeting (used since 2021),
- Weibo: https://www.weibo.com/aclmeeting/
- Facebook: https://www.facebook.com/aclmeeting
- Instagram: https://www.instagram.com/aclmeeting
- LinkedIn group: https://www.linkedin.com/groups/10484931/
- Mastodon: @aclmeeting@sigmoid.social, @eaclmeeting@sigmoid.social, @emnlpmeeting@sigmoid.social, @naaclmeeting@sigmoid.social, @aaclmeeting@sigmoid.social
Current follower/member status for the main ACL accounts: Feb 2024: X/Twitter (@aclmeeting: 17.9K, @emnlpmeeting: 11.2K , @aaclmeeting: 2050, @eaclmeeting: 3915, @naaclmeeting: 7790), Facebook (890), LinkedIn members (2,558), Mastodon (@aclmeeting: 273). June 2023: Twitter (@aclmeeting: 15.8k, @emnlpmeeting: 9,125, @aaclmeeting: 1697), Facebook (808), LinkedIn members (2,132), Instagram (444), Mastodon (@aclmeeting, 170). February 2023: Twitter (@aclmeeting: 14.7k), Facebook (745), LinkedIn members (1,914), Instagram (444), Mastodon (@aclmeeting, 166). March 14, 2022: Twitter (@aclmeeting: 11.8k), Facebook (633), LinkedIn members (1,030), Instagram (454). July 8, 2021: Twitter (@aclmeeting: 9,336), Facebook (552), LinkedIn members (645), Instagram (449). July 3, 2020: Twitter (@aclmeeting: 4,305), Facebook (332), LinkedIn members (278), Instagram (485).
Twitter seems to be the most followed social media platform with the most engagement. Note there was a 2K hike on followers in just @aclmeeting Twitter account.
3. Upon request from the ACL exec/ACL officers, requested posts are placed on different platforms (not related to a particular conference and workshop). Examples are nominations for Test of Time awards or ACL Lifetime Achievement Award. This has been shown useful when the email communications were either not sufficient or too slow. ACL mailing list has around 4.5K recipients, as opposed to for example X/Twitter account (aclmeeting) with close to 18K followers.
4. A proposal for Tutorial is accepted for ACL 2024 where there might be channel to also echo some information on ACL publicity and how people could consume the information/post on social media.
ACL Publicity Director report by Sarvnaz Karimi (CSIRO, Australia)