2023Q3 Reports: Publicity Director

1. Handbook. It is continuously updated based on changes in the social media platforms. Publicity chairs are invited contribute to it.

2. Overview of Social Media presence and number of members. We observe a steady increase in followers/members, except for Instagram (which is only used during on-site conferences and was active last time in 2019).

Existing accounts:

* Twitter: @aclmeeting, @aaclmeeting, @eaclmeeting, @naaclmeeting, @emnlpmeeting (used since 2021), 

* Weibo: https://www.weibo.com/aclmeeting/

* Facebook: https://www.facebook.com/aclmeeting 

* Instagram: https://www.instagram.com/aclmeeting 

* LinkedIn group: https://www.linkedin.com/groups/10484931/

* Mastodon: @aclmeeting@sigmoid.social, @eaclmeeting@sigmoid.social, @emnlpmeeting@sigmoid.social, @naaclmeeting@sigmoid.social, @aaclmeeting@sigmoid.social

Current follower/member status for the main ACL accounts:

June 2023: Twitter (@aclmeeting: 15.8k, @emnlpmeeting: 9,125, @aaclmeeting: 1697), Facebook (808), LinkedIn members (2,132), Instagram (444), Mastodon (@aclmeeting, 170). February 2023: Twitter (@aclmeeting: 14.7k), Facebook (745), LinkedIn members (1,914), Instagram (444), Mastodon (@aclmeeting, 166). March 14, 2022: Twitter (@aclmeeting: 11.8k), Facebook (633), LinkedIn members (1,030), Instagram (454). July 8, 2021: Twitter (@aclmeeting: 9,336), Facebook (552), LinkedIn members (645), Instagram (449). July 3, 2020: Twitter (@aclmeeting: 4,305), Facebook (332), LinkedIn members (278), Instagram (485).

Twitter seems to be the most followed social media platform with the most engagement.

3. Some information on how these accounts are handled and how they can be utilised for the ACL members and in particular upcoming publicity chairs and workshop chairs are published through ACL Twitter ad Mastodon accounts. These will need to be more broadly communicated as the community still can be unsure as what is available to them when they take on their conference roles.

4. Upon request from the ACL exec, requested posts are placed on different platforms (not related to a particular conference and workshop). Examples are nominations for Test of Time awards. This has been shown useful when the email communications were either not sufficient or too slow. ACL mailing list has around 4.5K recipients, as opposed to for example Twitter account (aclmeeting) with close to 16K followers.

ACL Publicity Director report by Sarvnaz Karimi (CSIRO, Australia)